In all likelihood, we have done more to promote the term 'champagne' in the United States than any producer from the Champagne region of France. |
The total category is up a little bit over last year, and it's continuing to grow slowly. I think you will see slow, steady growth over the next few years. I don't expect the category to grow 10 to 15 percent in one year because I think we still have the education process. |