Families are always thinking long term. Where I think a corporation might have to be looking on a quarterly basis, what we're looking for a return on a much longer term basis, like generations. |
It's been a bit more difficult. It's challenging. But the wine speaks for itself. |
It's in the tens of millions of dollars to make a commitment like this, to really make this come to be a reality. There's no question it's a large commitment for our company, our family, |
The consumer right now is drinking a lot of fine wines at the $10 range, and as long as they're drinking in that category we'll produce and grow in that category. |
Tremendous support. I definitely have tremendous support. |