We built it as a social networking tool, but it really seems to fill a void that people were looking for. They just needed that extra little bit of help. |
We have people that use Weight Watchers, South Beach, do yoga, do aerobics. And our users can take all of that information and personalize it for themselves. They tend to interact with lots of different types of people, so there is a really wide range of insights and a really wide range of experiences to learn from. |
We were looking for a business to start, so I did some research and found out the diet industry is a $45 billion dollar a year market. |