52 ordspråk av Heather Dougherty

Heather Dougherty

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Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.

The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.

Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.

Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.

Retailers are able to extend their business online and capture significant sales.

People are becoming comfortable buying things like appliances online now.

A retailer can stand out by offering that kind of depth of information and making (Internet shopping) an enjoyable experience, particularly now because you do have so many more people on broadband.

The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.

Penney?s is definitely at the forefront of adopting all this new type of technology.

They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.

Penney's is definitely at the forefront of adopting all this new type of technology.

If someone wants to play catch-up fast, that's the way to go.

We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.

Consumers have spent the weekend with their family and they've been in the stores. They now have a holiday list going. And today is the first day that people are back at work in front of their computers,

It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger.

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