Given our viewers' interest in dramatic stories of life in the courthouse, we believe this 'Law & Order' series will work particularly well on Court TV, |
It's always easier if you have the benefit of being in a family of networks, ... Size is helpful. |
Something like this shouts your brand. You can?t put a dollar figure on your brand. |
The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters. |
There?s a huge debate within the industry and The Smoking Gun is now attached to it. |
This is now much bigger than the specifics they uncovered. |
This is show business. You can't lose sight of that. |
We paid retail, which is killing me. |
We're trying to reach a younger audience -- a little more hip, a little livelier audience sometimes, ... And I think a show like that will help do it -- especially with this kind of host and attitude. |
When people see and hear testimony with their own eyes and ears, we have a better opportunity to understand how a verdict can be reached. |