Logic argues that Microsoft will look to get with Yahoo. The only other player that's looking over their shoulder is Barry Diller. |
Network presidents love to take shots at each other, but they've never been so vocal as they were this summer, |
One of the big landowners is Clear Springs and they are developers of land. There would be talks of right-of-way donation from them. |
That's a severe drop, |
That's the direction where all advertising is going. |
The company now has to prove itself. |
The deal indicates that consolidation in online ads is continuing even among the largest players. It puts increasing pressure on, and marginalizes, anyone who's not at least No. 2 or No. 3 in a category. |
The prospects for leasing to major office tenants are solid given the trends currently under way on the Peninsula, |
The question now is, how far down does NBC go and how much inventory can they sell (at the rates they want)? |
The smaller, mid-sized networks are going to be the losers, ... The [ad] buyers have been able to achieve their [price] goals with the bigger companies. |
The Super Bowl is a way to reach to hard-to-get audiences, |
There's a little bit of a premium (for Super Bowl ads). But if you're trying to reach men 18 to 49, it's a fairly efficient vehicle. |
They hit a low on their pricing and discounting about three years ago. This was the first year they began to capitalize on that creativity. |
They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone. |
This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship. |