[One of the optimists is eco-designer Bill McDonough , whom we bumped into in Beijing, at the Fortune Global Forum this May. As chair of the China-U.S. Center for Sustainable Development, he believes China will be forced to become a leading incubator of environmental innovation simply because the in-country collision between people's needs and the ability of natural systems to support them is already so acute. As he notes,] The Chinese have to build new housing for 400 million people in 12 years. ... While Europe has been a driver for innovation in cleaner technologies, China promises to be its market.
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