It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing. |
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. |
It's all part of the game, |
Megan is a fantastic performer. A great actor and a great communicator, as all of her fans know. Those skills will make her a great new addition to the daytime playing field. |
Michael Jackson is the ultimate traffic accident. People can't take their eyes off him. |
More traffic means more advertising dollars. |
Most of them haven't been very good -- you have to start there. |
Neal has been a steady hand in changing times, and our continued success through it all is a testament to his great leadership, |
Neal has presided over one of the most challenging and successful times in this news division's history, |
Network news will still play an incredibly important role in this country, but the world that Peter, Tom and Dan began covering 25 years ago isn't the same world today. Technology, lifestyle and what constitutes news have all changed dramatically. I'm not saying that it is better or worse. I'm just saying that it's reality. |
Not one ounce of truth. |
Over the course of the past two weeks, ... NBC News has done a remarkable job of reporting on the devastation of Hurricane Katrina, and Steve has been integral in every aspect of our preparation, planning and coverage. . . . We have a talented team in place in the front office, and I'll be working closely with all of them throughout this transition. |
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame. |
Seeing how well it's been received by the consumer has given us a lot more comfort and confidence with it. As long as our content is protected from piracy, then there will be no barriers. |
The digital strategy is for our content to be available anywhere (and) everywhere and so this is just the next step in that strategy. |