Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising. |
It's a great program. It helps reduce the frustration and get the communication across easier. |
The main reason (for the program) is for the social and emotional bond. |
We just sat in the bar waiting, and eventually the band just left. Jen and I just got to talking, and then she mentioned she played a drum. The rest is kind of history. |