Put (erosion of broadcast ratings, the on-demand mentality, youth's changing preferences) together, and what's moving south is an adherence to a fixed-schedule viewing pattern. What's emerging is a personal prime time, where you become the programmer, selecting among the options available to you. |
There's been a steady erosion of ratings off broadcast, and now a couple of other factors - the on-demand mentality and, in a parallel path, the youth of America who prefer broadband, Internet-based content options. Put all that together, and what's moving south is an adherence to a fixed-schedule viewing pattern. What's emerging is a personal prime time, where you become the programmer, selecting among the options available to you. |