I have a very strong opinion that brands get in trouble when they lose focus of who they are. And we're not going to let that happen. |
Our owners don't want us to lose the honesty of our brand, how we do business without haggling. But they do want a different more dramatic look and feel. |
The best way of getting people to know what's changing at Saturn is to get the roadster on the market. |
The Sky signals a whole new direction for Saturn as we dramatically grow our portfolio. It blends the dynamic new design of our vehicles with a strong value proposition in its segment. |
There is significant synergy between Opel and Saturn. Both brands play in similar market segments, have similar competitors and target similar customers in their respective regions. |
We are confident in the integrity of our retail network and their respect for the Saturn pricing philosophy. |
We didn't grow the portfolio fast enough, and now we've got the opportunity to grow it in a big way. |
We have nothing to announce about Spring Hill. GM hasn't assigned anything there as yet. We'll see what fits. |
We're exploring different alternatives. We're not ready to talk about that today. |