A lot of companies are saying, Let's embed these tools as part of our CRM system so we can track a lead all the way through to its close and then figure out who gets paid. |
Clearly this territorialism concerns the whole community. |
Incentive systems are so key to sales behavior. You put compensation technology in place to direct the behavior of the sales force. That's important, because they're the ones bringing your product to the market and the customer. |
This is an important step that enables products and their corresponding incentive plan to hit the market this quarter instead of the next one. |