As CCO, it's my job to make the whole company ... a part of the creative community. A core group makes up the 'experience creation team.' It's their job to infiltrate the rest of the organization. Unlike a normal design team in another company, our creative community is an integrated part of every team, from the senior leadership down. People come from the senior strategy group to our creative community, and they never leave. So the community just keeps growing. |
We've all made mistakes on the way. |