A variety of people are brought into a brainstorming process, even people from the auto industry and graphic artists. It's based on two to three years in the future, so colors they decide on now would be effective in 2008, as an example. |
Red stimulates appetite, for instance. You'll see a lot of restaurants use reds. Cool colors, pastels, are calming, soothing colors. And yellow can tend to make people restless. |