That's the real core of the car battleground in America in terms of volume. Those are huge, huge volume vehicles. |
The market will still be incredibly and blisteringly competitive. Everybody wants to grow and it's got to come out of somebody else's hide. Nobody sleeps in this business. |
There's so many other Toyota vehicles they can buy in the 40 miles a gallon range. You can get a Honda Civic automatic that gets 30 and 40 (miles per gallon). Do I need a Honda hybrid? |
They [the Koreans] are top-down when it comes to management, and they are more determined than they are patient, The sign of a real global player is when you can trust another culture to run the company in their market. |
They've got to be very pleased. They are buoyant on sales of their most important products. It really does signal a very robust first quarter for them. |
This is a huge amount of change for any company to swallow in a short amount of time, even for a company that has fought its way back from the edge like Nissan has. |
This will be a big positive because there is a migration taking place from traditional SUVs to something that has the same feeling but is not as big. It provides a destination for all the defectors who don't want SUVs anymore. |
Volkswagen has gotten their products in line, and now they are increasing awareness with their marketing campaign. I don't see anything blocking them this year other than possible new incentives. |
What Ford is trying to do is find hyper-efficient ways to connect the name with the image of the vehicle in the marketplace prior to introduction. |
With $3 a gallon or more for gasoline, there's a huge potential for people to migrate back to cars over the next few months. Honda has an abundant strength in terms of its perception as green -- for high-mileage cars. |