But it is said and ever shall, Between two stools lieth the fall |
The launch of this new magazine offers PC World's customers an engaging new branding experience. It finely balances inspiration with practical knowledge and buying advice, designed to deepen the customer's relationship with the PC World brand. The scope and effectiveness of editorial combined with the sheer scale of circulation will combine to have a significant impact in this dynamic market. |
We charted a new course from what we'd been following the previous 35 years. We went from (promoting) jobs, jobs, jobs, to (promoting) jobs, amenities and housing downtown — a strategic remixing of those kinds of uses in the city's core. |