40 ordspråk av John Morton

John Morton

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These newspapers generally have by industry standards fairly fat news staffs, so generally the layoffs are not draconian,

They're sort of like anchors at a shopping mall. They tend to draw people to the newspaper.

This is in response to fairly weak advertising performance,

This is in response to fairly weak advertising performance. Consumers are just not stepping up to spend money the way they usually do.

This is quite a dramatic change from what the history of the company has been in terms of whom the board has chosen to lead it.

Tony Ridder inherited a company that had a lot of newspaper companies that are not in growing markets and would never be in growing markets. That's what he inherited, and that's what he had to work with.

uncomfortable stuff for editors.

When Tribune acquired Times Mirror they acquired papers with much lower operating profits than Tribune papers have traditionally thrown off. The L.A. Times has a larger staff than is typical for that size of paper. They've been trying to address that without appearing to be a slash-and-burn company.

You don't want to just give this information to every Tom, Dick and Harry. You only want to give it to people who are going to do something with it.

You need to know what's for sale and what isn't. Allowing [ads and editorial content] to get blurred, however you do it, is in the long run inimical to a newspaper's reputation - and probably to its business.

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