42 ordspråk av John Sicher

John Sicher

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Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

But soft drinks sales overall are holding up well, ... If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world.

But soft drinks sales overall are holding up well. If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world.

Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.

Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.

Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.

Few things this important are easy and the company and the bottlers are going to need to find a way to resolve the challenges of the new retail landscape.

Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution,

Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution.

I think certainly there's a certain set of American consumers interested in healthy beverages. Water is certainly a healthy beverage. There has been a great deal of bottled water, a huge proliferation in the last four or five years since it was bottled in convenience packaging.

I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.

I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.

I think the industry basically, in removing them from schools and keeping in their other beverages, has made a positive move, both for American children and also, the industry has served itself well.

If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.

Innovation is absolutely essential to this industry,

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