59 ordspråk av Josh Bernoff

Josh Bernoff

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[For the most part, Internet TV is still] like the minor leagues, ... It's stuff that wasn't good enough to get on the air, or too short to get on the air.

[Others are quick to strike Amazon from the list as well.] It's unlikely, ... The objective is to get an asset that's undervalued. I wouldn't say Amazon is undervalued. I'd look for diamonds in the rough.

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.

Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.

Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now. Our best estimate is that it will cut 10 percent off of the amount paid for advertising.

Can you scare people into stopping? The answer is: Yes.

Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.

Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery,

Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery.

Consumers say they're ready and willing to pay for downloaded content,

Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.

Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.

Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.

How long he takes and how good a job he does determines the profitability of his company, ... I have three years of graduate study in mathematics at MIT, and I couldn't do that job.

How long he takes and how good a job he does determines the profitability of his company. I have three years of graduate study in mathematics at MIT, and I couldn't do that job.

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