It's just the fact that it's on in prime time, that people are watching. And it's something that's not on TV all the time. |
So we said, 'Let's try it. Let's throw it out there.' We offered a free learn-to-curl session and we had over 200 people show up for that. |
We're currently registering over 750 kids every six weeks and we have 100 on our waiting list. |