Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium. |
First we were both interviewed to find out where we would fit. They decided to place both of us in the nurturing program. |
I commend the forward thinking of Spanish Broadcasting System for signing for PPM and embracing change for the future. |
They are breaking their necks and killing them for fun. |