Role-play is extremely important to kids. It's really the closest way the child can truly become their favorite superhero. |
The license agreement ... is a part of an overreaching strategy to add Warner Brothers Consumer Products properties into the consumer electronics category. As the category becomes more fashion-focused, consumers are looking for more ways to personalize their electronics. Character licensing is a natural fit for this need. |
Whenever you have an evergreen property like Superman, retailers will enjoy enormous success…because recognition is so high. |