27 ordspråk av Ken Auletta

Ken Auletta

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Now NBC News devotes entire hours to 'exclusive' interviews with the Runaway Bride. CBS' '48 Hours,' which once took us inside the emergency room of a hospital,

Objectivity is a false god. We are human beings and we screw up or have flaws that are hidden from us. But fairness and balance are possible. Not stereotyping people we write about is possible. We can be skeptical without being cynical,

Perhaps the biggest problem in journalism is the cult divide between journalists and corporate owners.

Sure we play rough, they said, but look what others do to us.

that prominent people sometimes lie.

The press was doing its job, and in doing its job, they saw this clash between what they were witnessing with their own eyes and what officials were telling them,

The public, according to polls, is more prone to accepting the idea of ground troops and of prosecuting this war effort against (Yugoslav President Slobodan) Milosevic ... because of the images you have on television.

This is a guy who has an amazing track record over a long period of time. He's not a one-shot wonder. If you can get Jobs on your team, and then make sure he has a stake in the company succeeding, that's a desirable thing.

This is one of the most gifted interviewers that television or print has ever had, ... Three Blind Mice.

We have to find a language to communicate with the folks who sign our checks to help them understand that they will not be able to build a valuable journalistic brand without good journalism, which is expensive. This creates a chasm between us that admittedly will be very hard to bridge ... Our job is not to give the public what they think they want because what they want changes or is wrong. Look at how it changed after 9/11. Before 9/11 the public was less interested, according to every survey, in Islam or international news. After 9/11, they asked, 'How come you didn't tell us more about Islam and what was going on?' What the public wants is more about Brad and Angelina.

We work for the readers - not the shareholders. My friend Peter Jennings, who died last month, and Ted Koppel, your 2000 Red Smith lecturer, served their audience - not their corporate parent. They work their sources, but they do not trim their reporting to please sources. Journalists in television too often chase ratings while print journalists too often chase headlines. However, day in and day out, Jennings, like Koppel, tried to offer citizens information we need to make decisions for our democracy. The best journalists and the best officials are public servants. What flows from this assumption are some pretty startling conclusions.

What did this do to CBS brand credibility? Credibility is really your brand.

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