McDonald's was built on a strong foundation of a core menu that we took around the world, but we need to make sure we are more locally relevant. Taste profiles and desires are changing. |
Our idea is to grow this thing in conjunction with the growth of the Town Lake. |
We're aiming for two miles of music from Priest Drive to Rural Road, all along the waterfront. |
We're trying to hit current, pop, alternative music that's appealing to kids in their teens as well as those in their thirties and forties. |