Two or three big, all-embracing ideas, presented confidently, could have won him the 1998 election. But there seemed something within Beazley that shied away from big, all-embracing ideas, or even speaking directly. Appropriately, he began presenting himself as the nice guy - Snugglepot with brains. When the actual election campaign began he could have [arisen] in a blaze of illumination as the statesman with answers, presenting a big picture of an Australia that had a place in its own future. He went on talking, but the only transformation was that Snugglepot became Cuddlepie.
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