22 ordspråk av Marc Berman

Marc Berman

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Advertisers believe that once you reach 50, you're over,

Each network has at least one new show that's doing well. That's a real positive. There's not a single network where everything bombed.

Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching? No. But these are incentives that can deepen the relationship between the viewer and the TV show.

For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.

Ghost Whisperer. It's doing better than I thought it would be doing.

I'm a professional TV watcher and even I find myself wondering what happened to this show or that show. Who can keep up with this stuff?

I'm optimistic about the new shows,

It?s like a lead actor leaving a series.

It's a show about real-life young people competing in a musical competition, complete with comedy.

It's a two-network race between CBS and NBC,

It's more important to Fox what age the audience is than the quality of the show,

Many people thought ABC hit rock-bottom last year. But I think it's going to hit rock-bottom this year. They've got too many holes in the schedule to fill.

Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.

Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.

Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.

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