We think buying American is the last reason you buy our cars. |
We want to attract people with our features and our quality, not just the latest wad of cash on the hood. |
We're going to assume the risk in a period of higher interest rates. One thing that we think makes it so attractive is we're going to guarantee a strong incentive in the future for a product that might not have an incentive on it when you go to buy it. |
We're sticking to that strategy. |
We're thrilled that consumers voted with their pocketbook and made Chevrolet the number-one U.S. brand in 2005. But we're not going to spend time celebrating this accomplishment. |
We're tightening up the Pontiac and Buick lineup. |
We're trying to restore some sanity to the pricing environment in our industry. |
We're very aware of fuel prices and the effect they have on our business, especially full-size trucks, |
We're very aware of fuel prices and the impact that they have on our business. We understand this, and we've been committed to fuel efficiency. |
We're very confident that our portfolio of brands is not a weakness. These brands are alive and very much kicking. |
We've been around for 100 years, we have great new products coming and we have great liquidity. We're acting with urgency to deal with our problems. But we'll be around 100 years from now. |
We've made this clear to the dealers, ... Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused. |
We've made this clear to the dealers. Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused. |
When we are on consumers' shopping lists, we like our chances. |
While December was a difficult comparison for us and other manufacturers, by any measure it still was a solid sales month. We're particularly pleased with the recovery in our sport utility and full-size pickup business. It gives us renewed confidence as we prepare to launch new vehicles into these key segments in 2006. |