Reports are that it has already outsold Paris Hilton is some areas. |
The general belief was that the Paris Hilton name would not lend itself to a hugely profitable and sustainable brand. What's been proven quarter after quarter is that those people were wrong. |
The stores saw enough demand during the Christmas holiday that the wide launch in February went very well. |
Until they give me guidance on what they think the products can bring in, I just consider it noise around the edges. |