What we know about our customers is not that they won't go to the movies if they know it will be on DVD soon. Au contraire -- what we know about our customers is they will see it when they want to, if they want to, and how they want to, so I say let it all happen all at once. |
You can have them all without the festival being an out-and-out market. Even a smattering of the possibility of a market presence is significant. |