147 ordspråk av Marshall McLuhan
Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Typewriter is a means of transcribing thought, not expressing it.
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We are all robots when uncritically involved with our technologies.
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We become what we behold. We shape our tools and then our tools shape us.
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We don't know who discovered water, but we know it wasn't the fish.
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We drive into the future using only our rear view mirror.
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We have become irrevocably involved with, and responsible for, each other.
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We shape our tools and afterwards our tools shape us.
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When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
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Where the whole man is involved there is no work. Work begins with the division of labor.
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