Once you've experienced life as a passenger on the ship, the temperature in the exhibit hall will drop and participants ultimately come face-to-face with an iceberg made of real ice. |
The increased amount of activities and things for people to do, it's bringing in people from outside of Des Moines that might not have otherwise come to visit. |
We had anticipated that we would serve about 300,000 in our first 12 months and we exceeded that goal in month seven, and we're at 350,000 to this point and time. |