Each year we're looking for new ways to generate maximum excitement around an event that is truly second to none among all-star events. What better way to add excitement than with a performance from the Red Hot Chili Peppers? |
We knew if we didn't make it easy and intuitive, it wouldn't get used. Fans aren't going to sit in the stands and read an owner's manual. |
We?re just launching and we don?t want to get too far ahead of ourselves. But we?re open to thinking about it. |