18 ordspråk av Michael Schudson
Michael Schudson
 Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. |
| Advertising generally works to reinforce consumer trends rather than to initiate them. |
| Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. |
| American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. |
| But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engine? |
| Buy me and you will overcome the anxieties I have just reminded you of. |
| Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. |
| Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection. |
| Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent. |
| Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous. |
| If advertising is not an official or state art, it is nonetheless clearly art. |
| If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. |
| It is very likely that many firms spend more on advertising than, for their own best interests, they should. |
| It is very likely that many firms spend more on advertising than, for their own best interests, they should. |
| Most criticism of advertising is written in ignorance of what actually happens inside these agencies. |
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varav 1407627 på engelska
Sprichwort (1469515 st) Suche
Kategorien (2627 st) Suche
Autoren (167535 st) Suche
Bilder (4592 st)
Geboren (10495 st)
Gestorben (3317 st)
Daten (9517 st)
Länder (5315 st)
Idiom (4438 st)
Längde
Toplists (6 st)
Grüße
Schreib einen Gruß!
Diese Website konzentriert sich auf Sprichwörter der schwedischen Sprache. Einige Teile einschließlich der Links sind nicht ins Deutsche übersetzt worden. Diese Links sind hauptsächlich FAQ, verschiedene Informationen und Webseiten, die der Erweiterung der Sammlung dienen.
Barnslighet är både skattebefriat och gratis!
Vad är sprichwort?
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 |
Diese Website konzentriert sich auf Sprichwörter der schwedischen Sprache. Einige Teile einschließlich der Links sind nicht ins Deutsche übersetzt worden. Diese Links sind hauptsächlich FAQ, verschiedene Informationen und Webseiten, die der Erweiterung der Sammlung dienen.
Barnslighet är både skattebefriat och gratis!
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