It is for us part of our strategy of ubiquity — of being everywhere the viewers are. If they're not at home in front of their TV, we want them to get it as quickly as possible. |
We want to provide our fans the ability to get Comedy Central anytime, anywhere, while delivering an experience that's intuitive, interactive and appropriate to the space. With the launch of the Take Out application, we are enabling our mobile consumers to get their Comedy Central fix on a daily basis. |
Whether or not this curtails any of that [illegal] usage, time will tell. |