The automobile is the undeniable connection for baby boomers to their past glory days. Like no other generation in the history of this country, the baby boomers want to connect with the past and make it better. And they can afford it. |
There are a lot of good commercials ... but having said that, do we really remember the brand name and what it's all about? Any commercial that makes its mark and can be remembered gets over its first hurdle. |
This is the next biggest game in town. |