If Revolution comes out at $150 to $250, people will pick them up just because they can. |
Longer-term, 'Hot Coffee' could be a benefit. Considering the age range of GTA players, it's the one thing to make a bad boy title even better to market. For core gamers, this publicly strengthens the brand. |
Over the next fiscal year, we have more of the same. This is part of the transition. |
The game is not a blockbuster title in the video game market, but as far as poker goes, (World Series of Poker) is the title you want to have. Activision is doing well with Tony Hawk, and World Series of Poker is just a good game to have in their system. |
What they have to do now is work their way into not just being a great game developer, but a great game company. |
Why pay 30 times earnings for little growth? |
You're seeing weakness overall. We're in a transitional period and this is the sort of fallout you'd expect. |