If we look at a salad mix in the morning and it isn't bright and crisp, then we're tossing it, because that's our brand. We get feedback from customers all the time that we put an emphasis on freshness and flavor and it's a nice change of pace. |
It is a nice environment, but we only have seating for 22. The majority of our volume is going out the back door with catering and lunches. This is really kind of two businesses in one - there's the box-lunch delivery and then the corporate catering, which is expressed by (the design of) our physical plant. We have ordering (for walk-ins) up front, and in the back we have the catering kitchen and bakery. |
The real key to our concept is that our menu is unique. People can get wraps or hoagies anywhere. But our menu, with our fresh baked bread and signature salads and sandwiches, stands out. And because we focus on the business community, customer service is a high premium to us. |