All the companies and sponsors look at how you do at N.S.S.A.. It usually determines how you'll do on the world tour. |
In Florida, almost anyone can have access to the beach. Up until the past few years, a middle-class family could live within a bicycle ride to the beach. |
Pretty darn good for Florida. |
The area needed a core surf shop. We have two of the best surfers in the world here, and we will be a part of the community and involved in community. |
We bought all the inventory, and we're going to have an extensive surfboard presence, and we'll increase the apparel. It's going to be a real surf shop. |