Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets. |
IDMS is a set of interfaces and protocols. Before, GM did not have a single system for its dealers to use. Instead, GM would certify existing systems. |
That was when the contractors got their fingers burned. They thought the proximity to the UK market would still have a positive effect, but there just wasn't the out-and-about mentality of '96. They were holding out for an enormous amount of money and they pretty much bombed. |
The dealers will get a better price than they have gotten previously. |
The more time dealers can spend with customers, the more they can sell. |