California has a strong public policy protecting employees' rights to freely choose where they can work, and we are asking the court to vindicate this right. |
This agreement covers all advertisers who claim to have been charged but not reimbursed for invalid clicks dating from 2002 when we launched our 'cost per click' advertising program through the date the settlement is approved by the judge. |
This is a clear victory for our users. |
Under the agreement with the plaintiffs, we are going to open up that window for all advertisers, regardless of when the questionable clicks occurred. |
We are not trying to republish their book. |
We do not know how many will apply and receive credits, but under the agreement, the total amount of credits, plus attorneys fees, will not exceed $90 million. |
We had lengthy discussions with them to try to resolve this, but were not able to and we intend to resist their motion vigorously. |
We have a large team of expert engineers and analysts devoted to it. By far, most invalid clicks are caught by our automatic filters and discarded before they reach an advertiser's bill. |
We have said for some time that we believe we manage the problem of invalid clicks very well. |
We regularly review our policy and update as necessary. In this case, we were pleased to learn that the EU (European) Commission had embraced the concept of 'layered notices' for privacy policies, emphasizing simplicity and clarity. We agree with that and modified our policies in a way that we hope is both clear and easy to understand for our users. |
What his ruling means is that neither the government nor anyone else has carte blanche when demanding data from internet companies. |
When the government was asked to justify their demand they conceded that they needed much less. |