35 ordspråk av Nitin Gupta

Nitin Gupta

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We want people to kind of help us choose what to listen to. This device kind of fills that role.

There's been a lot of speculation about the iPod phone, which represents a trend toward providing handhelds with digital-content playback capabilities.

There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.

Using the audio player will not diminish its capabilities. It's not a realistic concern when using flash-based phones.

This is some low-hanging fruit. Apple tried to sell the lack of a screen as a feature with the Shuffle, so the Shuffle is easy to compete against. But you have to look at the whole environment. Apple's iPods are doing fabulous and their online music store, iTunes, is No. 1.

Dell is going after Apple's low-hanging fruit with a price and memory capacity that are about the same as the Shuffle. It might be a more compelling device, with the screen and FM tuner, but Apple has its popular iTunes library and offers a better user experience.

Sony has tremendous brand strength in portable-audio players. And the digital-audio market is going to expand dramatically in the next few years.

Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.

I think it's the most intriguing part of the deal.

The beginning of a legitimate service would be filling a consumer need. I don't think $1.99 is a compelling business model. ABC is trying to gauge the market.

These devices do a lot, but the message gets muddled. What are they for? The big challenge is to create a reason to watch video on a tiny screen.

There are promising alternatives. But there need to be integrated marketing efforts, (instead of) requiring the customer to put the package together.

Transformational ideas like the Walkman are hard to come by these days,

This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.

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