It was the first time I had my cry. It was the morning after the operation and he said 'Hello mum, hello dad'. That was all I wanted; that was the best moment. They were tears of joy because we were worried he wouldn't even know any of us. |
Teens and kids are driving purchase-making decisions, but the actual purchase is done by the parent. |
We created the ads specifically to address the large majority of marketplace laggards out there hesitating about making the leap. |
We wanted to highlight the benefit of moving to a broadband connection and we wanted to do it in a humorous, product-demonstration way. |