Buying cycles have been shortened, but in the past few weeks the Olympic marketplace has become healthy. |
In the last month or so, we've been able to move the needle in terms of Olympic sales to create a pretty healthy Olympic marketplace. |
The Olympics has always been a profitable investment for NBC, every year we have televised it. And each year, we have increased our revenue stream to higher levels. It will be profitable again this year. |
We're doing more dollars per deal, and overall the dollars are higher. |