I don't think I've ever seen anything which implies addictive behavior. |
I don't think we'll see a day when beer commercials are banned from television. |
The N.F.L., because it is such a social sport, is very attractive to the demographics that purchase and consume beer. According to our data, in 2004, the latest we have, the total spending by beer companies in N.F.L. programming was about $500 million to $600 million. |