This is an echo of what we've seen before. It is a classic case of Microsoft working to establish itself as a de facto standard, now in digital media. |
This is an incremental step, because they are limiting it to short form videos and trivia -- stuff that fits with the short attention span mobile customers might have, particularly a youthful subscriber. |
This is not going to be a slam dunk for Creative to just go in and get paid. |
TV is going to move to the Internet. And the best way to get people to try something new is to offer it for free. |
Ultimately, contextual ads will be the way to make most money. I'm old enough to remember when 'Maverick' was a popular program so companies will hit me with ads germane to my demographic. |
Until just before Christmas, the big brokerage firms had tried to ignore it, as though it was some annoying insect that would eventually fly away. Now it's gotten their attention. But most of them are very slow to respond, and there isn't much time. |
Until six months ago, it appeared the Internet brokers were on the periphery. |
We're spending more time on our computers. Even though television viewing is up, there is still a percentage that they're losing. If they put programs on the Internet, they can capture more of the audience. That's one of the key factors driving the networks. |
We've have seen a dramatic and sharp rise in the number of Web conferences. |
What they're saying is the conventional firms are waiting too long. |
When you can buy just the songs you like in a digital format, you don't have to buy the album. |
When you look at those screens, they do look awfully familiar. |