It's like a giant family reunion. |
The future of healthcare is centered on the distinct needs of patients and connecting the right information at the right time to help make decisions about their care. Pharmaceutical companies, physicians and the larger healthcare community should continue to drive patient information through a multitude of channels. This will enable consumers to become even more informed about their healthcare options. |
The Internet has solidified its position as a trusted resource. While physicians remain the top source for information about medications, the gap is narrow between pharmacists and online medical sites for the number two spot. The ease of access to online resources has improved, empowering patients to become more involved in choices about their healthcare and engaging their physicians in discussions about the information they have amassed. |