We're at the point in the business where on any given night about half of the audience isn't watching [broadcast] network television. It's not about fighting each other, it's about bringing back that audience with great programming. |
With several shows like 'American Idol' and '24,' we have a commitment to the viewer to run them every week. We think it would be a disservice to the fans of those shows to put them on hiatus just because the Olympics are on. |
Yes, that's true. It's all part of the ongoing evolution in TV programming – how to work with these facts, and events like the World Series and college (football) bowl games, and still maximize the appeal of our schedule. |