The brand was always seen as a premium brand. A lot of dealers and importers invested very much in the brand. |
This means that we are behind. The presence and focus of the whole company was not geared to this region. |
This means that we will have to improve each year. |
We may look at it to expand our understanding of the market and consumer habits here. This may also help us in building the corporate brand of Audi. |
We saw a significant increase especially for the Audi A6 and A8 model lines. With the launch of the Audi Q7 (sports utility vehicle) we'll strengthen our presence in the higher market segments. |
We want to have a clear strategy and that is based on selling 10,000 cars by 2008. |
We're on a good way to reach another record year. |