The incremental sales will come from people who want a pickup for the weekend. I don't think the hard-core pickup buyer is going to abandon Ford, Chevy and Dodge. |
The minivan has been under pressure from SUVs, but as long as there are families there will be demand, and kids love the sliding doors. |
There's certainly going to be more crossovers shown, more hybrids, and small cars. The new Toyota Camry hybrid is coming out and that's going to be huge. |
These events draw 200,000 people and they are incredibly loyal. |
They haven't responded to the consumer [that is] saying, 'We want a better product; we want better quality. |
They're building products that consumers want, and they're also well-managed, so they don't have any turmoil or anything like that. From a business standpoint, there really isn't much stopping Toyota at this point. |
This is definitely stronger than we expected. Maybe consumers feel like it's a good time to buy since interest rates are only going to get higher. |
This is our version of the fashion runway so anything goes. |
This is where they make all their money. That's the bottom line. This is the platform that supports their balance sheet. |
This pushes them further into the Big Three territory. It's very, very symbolic offering a 1-ton pickup from an Asian manufacturer. It's a place where they can make a lot of money and it gives the consumer an alternative to the Big Three pickup. |
We are anticipating the domestic Big Three to lose another point of market share in March. |
Whether it will steer people into a GM vehicle is hard to say. It all depends on the cost. People all say they want run-flat tires, but when they find out how much they cost, they do without them. |
Young people like big, aggressive trucks. Toyota did a good job of making the Tundra stylish without being feminine. |