I think it's skewed a little toward universities that aren't engaged. Durham is fully engaged. Everybody has an opinion and expresses it in a straight-up way. |
I've never been around a university that tries as hard to stay engaged as Duke. |
In the last 10 years, we've had great success in moving people from not being aware of Durham to being positive about Durham. |
It doesn't affect their story, it's what they weave into them. Otherwise, they fall victim to stigmas and stereotypes because they're moving so quickly. It's not designed to make us seem any better than we are, but some of them will just pull up [information from] the Internet. |
It took us until this year to get back to 2000 in terms of visitors' spending. We're just getting back to demand levels where we can justify additional supply. |
It's a comparison of how a subjective, self-selected group view themselves in isolation. |
It's not as fun, but still it's what we do. |
Road signs and indicators are the table of contents, the index and the page numbers all at once. If you had a book without those things, you'd never be able to read it. |
This is an ongoing process. It's important for transportation officials not to look at things only from a technical standpoint. Only drivers can tell them when signs don't work. |
Usually this time of year we're working with the New York Times about Full Frame [Documentary Film Festival]. |
We knew we had to be on the street. We had to be in touch with the media. ... Our job was to move quickly, and Rosemary did that. |
We let them know we're here to help them. |
We're seeing indicators that are beginning to show the first real recovery in five to six years. The health is there. |